Make the moves that matter.

Every Monday, a strategic read of your customers, your rivals and the AI assistants your buyers ask: what to fix, what to say, and what to leave alone.

See your next move

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How it works →
Fernly/BriefingRead Monday 26 Oct 2026
Monday briefing
The readThe one thing that matters most right now

Customers have stopped believing “cancel anytime”, and two of four AI assistants now repeat it. Fix the flow before you answer any rival.

  • Customers: complaints about cancelling grew from 9 to 31 of 412 subscription mentions this quarter.
  • AI assistants: two of four now tell parents that cancelling can be difficult.
  • Rivals: Pebblebite’s 60% first-box offer is pulling price-led buyers, not the ones who praise your food.
What to pay attention to
  1. 1

    “Cancel anytime” is being called untrue: 31 of 412 subscription mentions this quarter, up from 9.

    Your next moveMake the cancel flow match the promise, then say so on the FAQ page assistants cite.

  2. 2

    Moonmash started a protein-pouch campaign aimed at your best-selling line.

    Your next moveAnswer its claim on your product page.

  3. 3

    Pebblebite went to 60% off first boxes.

    Your next moveDon’t match the discount. Your customers praise the food, not the price.

Built for founders and brand teams at independent consumer brands.

01What to fix

Find the problem before it finds your reviews.

Complaints don’t arrive in a support ticket first. They build up in forums, review sites and video comments, and then the AI assistants start repeating them. Amptiq tells you which ones are growing, how fast, and where.

Customers say “cancel anytime” isn’t true: 31 of 412 subscription mentions this quarter, up from 9. Two of four AI assistants now repeat it.

Your next moveMake the cancel flow match the promise, then say so on the FAQ page assistants cite.

Customer Insights
What customers talk about
Read Monday 26 Oct 2026
  • Cancelling the subscriptionNegativeGrievanceGrowing since August74% negative · 8% positive
  • Ingredients and tastePositivePraiseSteady81% positive · 6% negative
  • Pouches leaking in transitLeans negativeGrievanceEasing52% negative · 21% positive
  • Portion sizes for toddlersContestedWishNew this month38% negative · 35% positive
02Where you’re invisible

Your buyers ask AI first. Know what it tells them.

Amptiq asks ChatGPT, Claude, Gemini and Perplexity the questions your buyers ask, and shows where you’re named, where a rival is named instead, what each assistant cites as proof, and what to change so it tells them about you.

Named in 4 of 11 answers. Oravane: 9.

The gap
ChatGPT24 Oct 2026

What’s the best oat milk for coffee?

For coffee, Oravane Barista is the most common pick: it steams well and doesn’t split in hot drinks. Some cafés also use their supplier’s house blend.

Your brand isn’t named
How often each assistant names you
  • ChatGPT1 of 3
  • Claude2 of 3
  • Gemini1 of 3
  • Perplexity0 of 2
You: 4 of 11Oravane: 9 of 11
The why
How they get you wrongWrong fact

“Has added sugar.”

Your oat milk has no added sugar. Two assistants say it does.

Traced to the pages teaching it
  • A 2023 review roundupcited by ChatGPT, Gemini
  • A retailer Q&A pagecited by Gemini
  • A nutrition comparison blogcited by ChatGPT
The move
Your next move

Publish the ingredients page assistants can cite, and correct the claim where it started.

All three pages teaching it are third-party, and no assistant cites a page of yours on this.

03When to hold your ground

Not every rival move deserves a response.

See every rival’s ads, offers and messaging side by side, week by week, and know which moves are aimed at your buyers and which aren’t.

Pebblebite went to 60% off first boxes, and Moonmash started a protein-pouch campaign aimed at your best-selling line.

Your next moveDon’t match the discount. Your customers praise the food, not the price. Answer Moonmash’s claim on your product page.

Competitive Terrain
Rivals’ ads this month
Read Monday 26 Oct 2026
MoonmashReal threat
Aimed at you

A protein-pouch campaign aimed at your best-selling line.

48
live ads
21
new in 30 days
63 days
longest running

“Protein that keeps up with them”

Leads withHigh protein 62%Toddler-approved 24%
PebblebiteWatch

60% off first boxes, pushed hard since mid-October.

112
live ads
57
new in 30 days
140 days
longest running

“Your first box, 60% off”

Leads withFirst-box discount 71%Organic 18%
04What to say

Own the message no one else is saying.

Amptiq maps what each brand in your category leads with, and what customers actually care about, so you can see the open ground.

“Clean ingredients”: every rival leads with it. “Works for sensitive skin”: no brand leads with it.

Your next moveLead with it.

Competitive Terrain
What each brand leads with
Read Monday 26 Oct 2026
YouVelvynHalcyneOrrin & Ash
Clean ingredients
Dermatologist tested–
Visible results in two weeks–
Refillable packaging––
Works for sensitive skin––––
Leads with it Uses it

No brand leads with: Works for sensitive skin

05Where you stand this month

A strategic report for the decisions that take longer than a week.

Once a month, the Strategic report steps back: what changed in your category, where you gained and lost ground, and what to plan for next.

Every move shows its proof

One click from any line to what was actually said: the post, the review, the video, the AI answer, with its date and source. If we say 31 of 412, you see the 31 and the 412.

Built from public conversation only. No integrations, no permissions, nothing asked of you.

How it works

  1. 01

    Tell us your brand.

    We find your rivals and the places your buyers talk.

  2. 02

    We read it every week.

    Customers, rivals, reviewers, video, AI assistants.

  3. 03

    You get your moves on Monday,

    with a strategic report every month.

See your brand’s next move.

Twenty minutes, free. We read your brand before we meet, so the conversation is about you.

We’ll reply to arrange it.