Brand intelligence, read weekly

Listening was never the hard part. Knowing what matters is.

Your buyers are talking across forums, review platforms, and the answers AI assistants give them — constantly, and almost never to you. Amptiq reads all of it and tells you what to act on, week after week, with a receipt behind every line.

Book the 20 minutesFree. We run your brand before we meet.
The briefing
What to pay attention to this week
Run 02 Aug 2026
The briefingRun 02 Aug 2026
What to pay attention to this week
Act this week47 → 61 voices this week
Pilling complaints jumped again this week and spread to a second product line.
Recommended: address it in the next drop’s product copy, before the language sets.
Watch · since mid-June4 of 11 AI answers
Assistants still call the brand true to size; customers stopped agreeing in mid-June.
Recommended: publish a sizing page assistants can cite — none of the four cites your site for this query.
Winning74 → 112 voices this week
Returns handling was praised unprompted 38 more times, and named against a rival.
Recommended: it is the strongest thing you own right now — say it louder this month.
Three of nine items · every line opens its receiptsTwo of nine items shown
01  The problem

The conversation about your brand is everywhere. Your attention isn’t.

A thread you were never tagged in. A reply under a review. An answer an assistant gave a buyer who never reached your site. By the time any of it arrives in a support ticket, it has already cost you the customer By the time it reaches a support ticket, it has already cost you the customer — you are reading the receipt, not the conversation.

Acme · the mirror
What the brand promises vs. what customers experience.
1Aligned4Drifting7Contradicted
What the brand claims
Alignment
What customers say, unprompted
What the brand claims
Built to last, season after season
Contradicted
What customers say, unprompted
“Third wash and it’s pilling. That’s not what I paid for.”Open forum · Jun 2026
What the brand claims
Premium quality, worth the price
Drifting
What customers say, unprompted
“Feels like the cheap stuff now. You’re paying for the logo at this point.”Review platform · Jul 2026
What the brand claims
Fits true to size
Aligned
What customers say, unprompted
“Ordered my usual size and it just fit. First time in ages, honestly.”Social · Jul 2026
12 public claims graded · n = 3,796 customer voices · 3 rows shown · run 02 Aug 2026 · fictional brand2 of 12 claims shown · n = 3,796 voices · run 02 Aug 2026

And everything you’ve already bought sees only a slice of it.

Review tools read reviews. Social tools read social. Search tools read search. Each one is a single mirror, faithfully reported. None of them can tell you whether the mirrors agree.Review tools read reviews. Social tools read social. Each is a single mirror, faithfully reported. None can tell you whether the mirrors agree.

Your customersOne tool, one mirror
Your rivals’ customersOne tool, one mirror
The reviewersOne tool, one mirror
The AI assistantsOne tool, one mirror
Whether the four agreeNobody reads it
02  The job

Someone has to read all of this, every week. It isn’t going to be you.

We don’t hand you a feed. We hand you a read: what’s hurting, what’s winning, what to do first — and the receipts behind each one.

Every week we read across all four mirrors and tell you what deserves attention — the reading and judgement an analyst would do, receipts left in.

Amptiq surfaces, grades and recommends. It doesn’t post, reply or act — the next move stays yours.

The four mirrors we read
Your customers
What buyers say when nobody is asking — forums, threads, replies.
Your rivals’ customers
The same reading run on the brands you are compared against.
The reviewers
Review platforms and the people whose verdicts get quoted.
The AI assistants
The answers your buyers get, and which pages those answers cite.
Where they agree is where the truth is. Where they disagree is where brands get surprised.
One subject, two mirrors — a skincare brand’s reformulationDisagreeing since early May · run 02 aug 2026
The AI mirror
Assistants still describe the moisturiser as fragrance-free.
3 of 9 answers on this subject
The customer mirror
“New batch definitely has a scent. Faint, but it’s there, and my face reacted.”
38 of 96 formulation mentions, May → Jul · open forum38 of 96 formulation mentions · May → Jul
The assistants are repeating a truth that expired. No single mirror would have caught it.
03  The proof

You’d check an analyst’s work. So check ours.

Pick any line and open the thread it came from — dated, attributed to a venue, denominator stated. If a read says three of forty-seven, you get the three and the forty-seven.

The line in the briefRun 02 Aug 2026
Durability perception has flipped: pilling on new-season fabric is now the dominant complaint.
47 of 3,796 voicesFlipped late JuneNarrow volume, sharp language
47 of 3,796 voices · flipped late June
The receipts behind it3 of 47 shown
2 of 47 shown
Built from public conversation only · no integrations · no permissions · nothing asked of you
04  The full read

One brief sits on top of a much larger read.

Frames below are from a different brand’s read — a health drink.

What your customers believe — and what they’re trying to get done.
It works, but you have to get past the taste — that trade-off is the whole conversation.
384 of 2,410
The ingredient list is the reason people trust it over cheaper powders.
248 of 2,410
Gut-health results are believed, but expected to take weeks, not days.
183 of 2,410
Buying it is a habit tied to a morning routine, not a considered purchase.
146 of 2,410
What they are trying to get done
Replace a supplement stack with one thing taken daily.
Feel a difference in digestion within the first month.
Justify the subscription against a cheaper supermarket powder.
Run 02 Aug 2026 · n = 2,410 voices
Where you’re winning and losing against rivals.
Subject
This Brand
Rival A
Rival B
Taste
Ingredient trust
Availability
Value
AheadLevelBehind
Run 02 Aug 2026 · 4 of 4 subjects
What AI assistants tell your buyers about you.
One buyer query, four engines
“Is it actually good for you?”
ChatGPT
Calls the ingredient list well-evidenced, with a caveat on dosage.Surfaced
Perplexity
Recommends Rival A first and lists the brand as the alternative.You’re the alternative
Gemini
Answers the gut-health question without naming the brand at all.Absent
Claude
Points the buyer at the brand’s own ingredient page.Cites brand’s own page
Four engines, three different answers — your buyer only ever sees one.
Recommended: publish an ingredient page assistants can cite — only one of four cites your own site.
Run 02 Aug 2026 · 1 of 11 queries shown
05  What changed

Week after week, one more question answered: what moved.

That is theThe difference between an audit and a standing read.

Since last read · 26 Jul → 02 Aug 2026 · Run 02 Aug 2026Run 02 Aug 2026
61
Pilling language spread from one product line to a second.
47 → 61 voices
11
Recovered: assistants now surface the brand for a query where it was absent last read.
1 of 11 queries
14
Two new public claims entered the mirror after a site copy change.
12 → 14 claims
Three deltas shown of nine
The walk

Every frame on this page is from a weekly read. You haven’t seen yours.

Twenty minutes, free — worst case you leave with the receipts.

We run your brand before we meet, so the twenty minutes is about you, not about us. We’ll reply to arrange it.

We run your brand before we meet, so the twenty minutes is about you. We’ll reply to arrange it.

A full read covers: your customers · your rivals’ customers · review platforms · AI assistants · one weekly brief
Frames shown use fictional brands